Sales
Win the listing, qualify every buyer, and close. The complete agent craft, taught the way it is really done in Dubai brokerages.
What good looks like.
Sales is the gear that brings the money in. When it slips, everything after it suffers. Most sales teams do not have a sales problem so much as a discipline problem: listings taken at the wrong price, leads worked without a system, deals lost at the close.
We teach the full cycle, from reading the market to closing and managing your own week. Real estate leads, the craft carries to any industry.
The course, module by module.
Learn at your own pace online, or in a group or on site. Each module ends with a test, and completing them earns you the Academy certificate. Module titles and outcomes are below; the full method is taught inside the course.
- 01
Reading the market
Know where the market really sits, where leads come from, and which portals carry weight.
- 02
Winning the listing
Pitch to win the mandate and get the paperwork right from day one.
- 03
Pricing to sell
Price from real evidence so listings move instead of sitting.
- 04
Qualifying buyers
Separate genuine buyers from time-wasters and protect your pipeline.
- 05
Viewings and the buying cycle
Run viewings that move a buyer from interested to ready.
- 06
Closing
Ask for the business with confidence and handle the objection that follows.
- 07
Off-plan
Sell off-plan properly: payment plans, escrow, and selling a home that is not built yet.
- 08
A repeatable client process
Handle every client the same reliable way, start to finish.
- 09
Managing yourself
Run your week to a rhythm that hits the numbers.
Hand it to us.
“My agents take on overpriced listings, do not qualify buyers, and chase leads that have already gone cold.”
If you would rather not build it in-house, our parent, The Works Group, runs the function for you or places a trained professional into your team.
- 1Diagnose where the floor is leaking, from the listings you take to the deals you lose
- 2Install the disciplines and the weekly rhythm that close the gaps
- 3Or place trained agents, and step in with interim sales management where a manager is missing
The outcome
More signed mandates, better-priced listings, and a higher share of enquiries that turn into deals.
Is this you?
- Brokerages taking overpriced or unsellable listings
- Teams that get leads but lose them before the close
- Agents who want the full craft, fast
Price ranges, not final quotes.
Typical ranges to help you plan. Final pricing is agreed for each project. Full pricing ›
Sales, answered.
Is this only for real estate?+
No. Sales leads with real estate because that is our core, but the craft applies to any industry. The examples flex to your market.
Do you teach on our CRM?+
We train on Salesforce, PropSpace and HubSpot. If you use one of those, we teach on it directly.
Can I enrol on my own, without a company?+
Yes. Every course is self-paced online. You enrol, pass the module tests, and earn the Academy certificate yourself.
How does someone get certified?+
Every module ends with a test. Complete them and you earn the Academy certificate. The Academy certificate is issued by us today. We are also working toward accreditation with KHDA, Dubai's education authority.
Get sales working.
Learning for yourself? Take the course, pass the tests, and earn the certificate. Running a company? Train your team, hand the function to us, or have a trained professional placed. Tell us which you are and we will point you the right way.